Tribes

Tribes is a service Channel 4 offers it’s advertisers to provide them with data, research and insight into the channel’s core audience of 16 to 24 year olds.

Channel 4 approached Beautiful with a brief to create a new video that explained the service in an engaging and non-corporate way to their target media audience.

To achieve this we used a combination of type, graphics and still imagery alongside footage filmed by the ‘Tribes’ themselves to create a film that was both informative and engaging but avoided the usual clichés of the corporate explainer video.