This Is is Universal Music’s leading global dance music brand. We helped develop the This Is brand across a range of media platforms to build audience awareness and consumer engagement for their carefully curated dance music compilations and playlists.
Our work has spanned TV, online, mobile and live events including the branding and visuals for the This Is Dance 2016 Live event that featured chart toppers Sigma and was streamed live to over 250,000 viewers globally.