Nick Freeman - Freelance Motion Designer / Art Director
Following my work on the 2018 refresh of kids TV channel Boomerang, Turner asked me back to create branding for a new morning block on the channel.
The refresh put the characters’ faces at the centre of the channel for maximum brand association, so for the morning block we needed to develop a breakfast themed block that kept the characters front and centre.
For continuity (menus, now and next) we turned the shows’ key characters into themed alarm clocks with their faces on the clock face. As the alarms go off the characters wake up with funny reactions.
The end boards use breakfast cereal boxes, each themed around a different show. It was important to use relatable devices that would resonate with a young audience.
The idents again heavily feature the characters from the shows and are joyfully silly.