Nick Freeman - Freelance Motion Designer / Art Director
I lead the motion design team creating the idents and channel branding for Discovery HD Showcase deigned at Wonder Creative.
Discovery Showcase is a TV channel in the Discovery family that showcases HD content across all the Discovery channels. We created a set of idents, each one themed around a different Discovery channel with it’s own personality and colour scheme.
The new on-air look helps viewers to recognise where programmes they are watching are from, whether it be Discover Channel, Animal Planet, Discovery Science, TLD, ID and ID Xtra or if it is an exclusive, that can only be watched on Discovery Showcase HD.