Cartoonito

I lead the team producing a bedtime branding block for pre-school channel Cartoonito using their brand characters. We conceived a set of idents based on the Cartoonitos' dreams, each dream reflecting the character's personality and aspirations.

Following the success of the channel branding work we were asked to create a set of follow up idents for Fairy Non-Bio's sponsorship of the bedtime block. For these we created a variety of scenarios where Bizzie (the iconic Fairy baby) interacted with the Cartoonito characters in a series of fun playful environments.