Title sequence for the ePremier League Finals 2024

Title sequence for the UCI Cycling World Championship in Glasgow 2023. Cyclists from all disciplines within the UCI World Championship are composited into the landscaps of the 2023 world championships as giants, followed by the iconic UCI ribbon.

During some down time between projects I made this lyric video for one of my favourite songs by The Charlatans. The typography and colour pallette was inspired by vintage boxing posters.

We’ve worked on a lot of sports projects, but this has to be one of the highlights. We were approached by our friends at Twelfth Man to help with the production of the Champions League title sequence and final graphics.

We custom modelled the Champions league starball creating a bespoke plug-in for Cinema 4D that allowed for multiple animators to have complete control over how the ball animated whilst rendering a consistent and polished finish.

For the title sequence we 3D tracked four iconic shots from the season so far and composited the Champions League starball around the key player, following the movement of the shot and highlighting the key moment in the match.

For the final we created endboards, menus and loops featuring the European Cup together with the Champions League starball in a premium studio environment.

Daily Download (DDL) is a show on Ginx Esports TV that brings you up to date with everything Esports in the most entertaining way possible! DDL is presented by Cole and Stumpy who bring you the biggest, weirdest and most entertaining stories in Esports and gaming from across the globe.

GINX is the first and largest esports TV network in the world.  Available in 55+ million homes, across more than 50 territories in 10 languages, GINX Esports TV aims to extend the reach of esports into mainstream sports audiences.

We produced the identity and graphics package for DDL that centres around the logo with its inverted A, a subtle nod to downloads. We produced a full graphics package in a series of colour-ways to keep a daily show feeling fresh for years to come.

GINX and DDL can be seen on TV as well as previous episodes on YouTube and Twitch.

We were delighted to be asked to work with Disney Junior for another summer campaign. For 2019 the theme was dressing up, themed around four areas defined by research into key play patterns for pre-school kids.

The four themes were Dress Spooky, Dress Fancy, Dress Wild and Dress Super which formed four zones across the channel schedule.

As the kids dress up as their favourite characters they are transported into a magical world of fun and imagination featuring the characters they love.

The kids were filmed on location playing in Victoria Park, London as well as in a green screen studio.

An overall 60 second promo was created along with individual promos for each zone, zone icons and idents featuring key Disney Junior characters.

Ride Like the Wind is the ultimate collection of classic guitar anthems, designed to thrill on the open road. The collection features legendary hits from Billy Joel, Boston, Meat Loaf, Elton John, Survivor, Kansas and many more.

Throughout the advert the car travels from sunrise to sunset through a series of classic American scenes, evoking the ultimate road trip. 

Each scene is a separate diorama modelled in 3D in Cinema 4D. The scenes sit on a panel that rotates and flips to reveal new environments as our driver journeys across America.

I concieved and art directed the rebrand of Boomerang across Europe, the Middle East and Africa. The Boomerang brand is aimed at four- to seven-year-old kids, and shows non-stop laugh-out-loud timeless cartoons such as Scooby Doo and Looney Tunes. 

As well as the TV channel kids interact with the Boomerang brand through its website, social media and YouTube. The rebrand had to enhance this experience across all these touch points. Turner wanted to keep the well-known/recognisable channel logo, but everything else was open to change.

We devised a system of ‘mini-idents’: short, silly stings that can work individually for punchy branding online; and be curated together to form longer idents on-air. Content is king in these new idents which all feature the Boomerang characters, aligning the shows kids love with the channel brand. In total we delivered 50 idents, giving the channel enough content to survive repeat viewing.

Alongside the idents we created a compressive kit of parts for the brand that caters for the different needs of overseas territories.

The channel navigation uses bold colours and patterns combined with giant faces of their iconic characters to provide a bright, fun, brand that appeals to kids.

Disney Junior loved our 2017 Christmas channel branding so much they asked us back to create their festive branding for 2018. It didn’t hurt that last year’s package was also a Promax winner!

The direction of the branding was informed by some initial research Disney conducted with kids and parents. The idents reflect feedback from the kids about what they most looked forward to at Christmas, wrapping presents, decorating the tree, writing a list to Santa, turning on Christmas lights and of course, hoping it will snow!

Five key shows were chosen to feature in the idents with the characters getting ready for Christmas with the kids. 

We produced 5 idents, a 60” brand spot, countdown bumpers to the big day and a kit of parts for promo packaging.

Working with Lambie Nairn I was lead motion designer for the OSP (on-screen presentation) for the Euro 2012 football tournament.

The graphics package included hundreds of deliverables to display all the match information on-screen as well as logo animations, break bumpers and sponsorship idents.

Following on from my work branding their Viasport channels, Nordic Entertainment Group invited me back to work on the campaign for the launch of the 2018/19 Champion’s League on Viasport Norway.

Taking inspiration from Marvel, Viasport wanted to present the biggest names in the Champion’s League as superheroes.

The campaign included TV advertising, print, digital and digital out-of-home billboards.

I was creative director for this Summer campaign for Disney Junior, their amazing pre-school channel. They wanted a campaign focussing on Disney Junior’s biggest hitters and key new shows that promoted the idea that ’the sun’s out, we’re all together having fun, and we’re happy!'

Our proposal focused on the excitement of going on your summer holidays. There’s nothing more exciting for a child than packing your favourite toys for your holiday, so we used the idea of suitcases full of summer fun for the campaign. In each ident a suitcase opens to reveal a holiday world, each focused on a different Disney Junior show. 

We produced a full campaign for the brand consisting of a comprehensive kit of parts across on-air, print and digital.

This Is is Universal Music’s leading global dance music brand. We helped develop the This Is brand across a range of media platforms to build audience awareness and consumer engagement for their carefully curated dance music compilations and playlists.

Our work has spanned TV, online, mobile and live events including the branding and visuals for the This Is Dance 2016 Live event that featured chart toppers Sigma and was streamed live to over 250,000 viewers globally.

Sonic is a popular Indian Kids TV channel owned by Viacom and part of the Nickelodeon family.

I lead the team for Beautiful Creative to re-brand the channel following a competitive pitch. The brief was to transform Sonic from an action-based channel to a comedy-focused proposition. The repositioning was driven by a desire to be more gender-inclusive, and attract younger viewers who prefer comedy over action. Younger viewers of comedy and cartoons form a more loyal audience and change channel less often. The target audience was to be expanded from 10-14 year-old boys to 4-14 year-old children with a ‘bullseye’ audience of nine year-old boys. The ultimate aim is to build a distinctive brand that can grow a loyal audience in a crowded and competitive area.

At the heart of the new logo sits the ‘spark’ representing the spark of comedy now airing on the channel. The logo is rounded and in bright colours that compliment the Nickelodeon orange, and is more inclusive than the rather angular and mechanical logo associated with the previous identity.

The idents are funny animated shorts with an unexpected, silly twist at the end. We are producing a set of 17 original idents at different durations (no cut-downs) to insure the branding on the channel is varied and fresh.

This is a truly comprehensive rebrand consisting of hundreds of deliverables for both on and off-air use, including seasonal packaging, brand books and merchandising guidelines.

Digi Film is Romania's premium movie channel from Digi TV, offering a wide range of latest releases and a comprehensive library of quality films.

I lead the team producing all on-air elements including idents and OSP designed by our friends at Kemistry.

We worked closely with MTG Creative to design a new sports brand for Viasat aligning their sports channels closer to the rest of the Viasat family of brands.

An existing family of sport-specific channels were replaced with a single Viasport brand and numbered channel set. Individual sports now run across different channels and are distinguished by colour and newly designed icon as required.

The new Viasport logo marque is a subtle evolution of the previous brand allowing it’s iconic and widely recognised style to be retained. The ‘S’ of the logo marque has been redesigned into a single sweeping curve to represent Viasport’s cleaner, more modern vision going forward.

The heritage blue gradient remains due to it’s brand recognition. However, the Viasport font has been brought up to date and in line with the rest of the Viasat brand family with the use of the brand font, MTG Sans.

Idents and Stings are themed by sport with a dramatic black and white cinematic slow motion montage that builds anticipation for the action to come. 

We created this irreverent explainer film for Channel 4’s advertising team about their innovative Contextual Moments advertising system.

Contextual Moments identifies appropriate context within Channel 4’s programs that create a golden opportunity for advertisers. Channel 4 use AI to identify the objects, actions and themes that brands want to appear next to.

Young & Married is a brand new series on MTV based on young couples who have fallen in love and chosen to spend their life together. Mentorn Media commissioned this graphics package following a competitive pitch.

Taking inspiration from the words of Ronan Keating - "love is a roller coster, you've just got to ride it" - we organised a photo shoot of a suitably MTV looking couple and used the stills to place them on 3D roller coaster representing the ups and downs of married life.

We developed this brand campaign for SyFy. In addition to appearing in the national press, the campaign was tailored to fit some of London’s most sought after display sites including Europe's largest indoor advertising screen at Waterloo Station.

We worked with Ministry of Sound to come up with a visual campaign for their latest compilation release, The Biggest Breakdowns of All Time.

Ministry needed a campaign with high impact that would stand out in the crowded and highly competitive 4th quarter market.

We literally gave them high impact by smashing the iconic Ministry of Sound logo to pieces.

The Gingerbread man was living happily with his gingerbread wife and getting ready for Christmas. Then disaster struck. A runaway car kills his gingerbread bride sending the gingerbread man into an action packed mission of revenge against all action heroes.

NENT Creative approached us to bring the gingerbread man to life for this hilarious promo for a Christmas season of action movies on TV6.

Ministry of Sound asked us to create a commercial for the latest in their hugely successful Mashup Mix series. This time the focus was EDM and we took the graphics to the max, with a motion graphics overload that perfectly suits the soundbed with multiple tracks mashed together.

Tribes is a service Channel 4 offers it’s advertisers to provide them with data, research and insight into the channel’s core audience of 16 to 24 year olds.

Channel 4 approached Beautiful with a brief to create a new video that explained the service in an engaging and non-corporate way to their target media audience.

To achieve this we used a combination of type, graphics and still imagery alongside footage filmed by the ‘Tribes’ themselves to create a film that was both informative and engaging but avoided the usual clichés of the corporate explainer video.

Nick Kicks is a weekly football magazine show on NickToons bringing kids their football fix on a Saturday morning.

Featuring goals and highlights from the weeks football league action as well as fantastic features like Spongebob Vs. Mascot, Chip ’n’ Bin and Be the Manager.

Beautiful produced the logo, titles and graphics package for the show including results lower thirds, fixtures tables, transitions, stings, break bumpers and more.

BBC4 approached us to create a promo for their season of programs celebrating the 30th anniversary of the World Wide Web.

We created a computer desktop packed with emoticons, viral videos, animated gifs, cats, buffering and above all nostalgia for the world wide web.

I lead the team producing a bedtime branding block for pre-school channel Cartoonito using their brand characters. We conceived a set of idents based on the Cartoonitos' dreams, each dream reflecting the character's personality and aspirations.

Following the success of the channel branding work we were asked to create a set of follow up idents for Fairy Non-Bio's sponsorship of the bedtime block. For these we created a variety of scenarios where Bizzie (the iconic Fairy baby) interacted with the Cartoonito characters in a series of fun playful environments.

I designed the sleeve and packaging for 'Rapper's Delight' for Ministry of Sound. I used the humble dollar bill for inspiration alluding to the culture of aspiration and conspicuous wealth in rap music.

The first release was an instant hit entering the charts at number 1.

Following my work on the 2018 refresh of kids TV channel Boomerang, Turner asked me back to create branding for a new morning block on the channel.

The refresh put the characters’ faces at the centre of the channel for maximum brand association, so for the morning block we needed to develop a breakfast themed block that kept the characters front and centre.

For continuity (menus, now and next) we turned the shows’ key characters into themed alarm clocks with their faces on the clock face. As the alarms go off the characters wake up with funny reactions.

The end boards use breakfast cereal boxes, each themed around a different show. It was important to use relatable devices that would resonate with a young audience.

The idents again heavily feature the characters from the shows and are joyfully silly.

I art directed the Christmas branding for Disney’s pre-school channel Disney Junior.

Disney Junior is always magical, but Christmas is an extra specially magical time of year.  We produced 5 idents each featuring kids visiting a different Disney Junior character. The package also included promo packaging and countdown bumpers counting down to the big day.

The package is a combination of live action, co-directed by Nam Patel for Disney and Matt Coppolaro for Beautiful, and 3D animation in Cinema 4D. The idents were composited in After Effects.

Commercial for the #1 album from Ministry of Sound, Eat, Sleep Rave, Repeat - the definitive guide to rave culture. 

We came up with a concept that would perfectly compliment the soundbed creating an unmissable assault on the senses.

I worked with A&E Networks on a range of projects over a number of years.

I delivered a huge range of design and branding projects, from promos and idents to on-screen presentation. This has given us a deep and detailed understanding of their channel brands, enabling us to respond quickly and efficiently to new briefs, and create content that’s as squarely on-brand as it is engaging for the channel’s audience.

I lead a competitive pitch for Beautiful Creative to rebrand Nickelodeon's cartoon-only channel Nicktoons. The brief was to 'focus on funny' and to place Nicktoons characters at the forefront of the branding.

The rebrand went on to win silver at Promax UK in the best channel identity category.

A new identity was created placing the characters eyes within the Nicktoons logo. This simple solution ties the brand to the characters seamlessly and allows the brand itself to be funny.

Nickelodeon selected key shots to be re-animated to sit in with the branding. Cell animation was re-created in Adobe Flash to give a crisp scalable image. 3D cartoons were modelled and rigged in Maxon's Cinema 4D.

The rebrand included logo, idents, stings, promo packaging, bugs and in-program-pointers as well as re-skinning existing assets to sit within the new brand.

I concieved, art directed and helped animate an ident to run in front of movies on Disney Channel. Movies are seen by viewers as premium content so they wanted an ident that would really add to the excitement and create a cinematic experience at home.

We created a fast paced fly through of different magical 3D worlds that allude to various Disney movies without directly referencing them. 

I lead the motion design team creating the idents and channel branding for Discovery HD Showcase deigned at Wonder Creative.

Discovery Showcase is a TV channel in the Discovery family that showcases HD content across all the Discovery channels. We created a set of idents, each one themed around a different Discovery channel with it’s own personality and colour scheme.

The new on-air look helps viewers to recognise where programmes they are watching are from, whether it be Discover Channel, Animal Planet, Discovery Science, TLD, ID and ID Xtra or if it is an exclusive, that can only be watched on Discovery Showcase HD.

We produced the graphics for This Week in Esports on Ginx Esports TV. The graphics included logo design, title sequence, lower thirds, stings, bumpers and scoreboards.

This Week in Esports gathers up all the highlights from the week’s esports events and splices them together in one action-packed show. 

Watch This Week in Esports every Monday at 8:30PM on Ginx Esports TV, or catch up on YouTube or Twitch.

Universal Music asked us to make this TV commercial for an album celebrating the very best in female pop. We created a cool clean ad based around a simple black and white edit that we painted on top of to add energy and attitude. 

We worked with Dixon Baxi on the rebrand of UKTV's flagship entertainment channel, Watch. The identity was underpinned by a new positioning that explored the extraordinary.

The channel was redefined to give the viewer a much more dramatic and exciting experience. The work included a brand new identity consisting of logo and OSP as well as new promo toolkit, IPPs, DVEs, blips, and bumpers.

We produced this commercial for the #1 album MTV Rocks Indie Revolution for Universal Music. This is the latest in a series of MTV co-branded albums this time focussing on Indie guitar rock.

A super bright and bold pop music commercial that just screams summer. We designed and animated this TV ad for Universal Music for their Summer Hit Mix release.

I lead the motion design team working on the rebrand of NBCUniversal's Telemundo. Telemundo is a Spanish language network and is the fastest growing channel in the US regardless of language.

We created a comprehensive 3D framework of animations for the channel based around a brand new logo. To give the flexibility that Telemundo needed the system is designed to be re-skinned to create a rich and varied brand that retains a core constancy.

The framework included template animations for promo openers, endboards, snipes, banners, transitions, indents, menus and a type kit.

The rebrand won two Gold PromaxBDA Latin America awards for logo design and on-air typography.

Since the rebrand we have continued working with Telemundo on campaigns for their South African channel.